Badminton steps up sponsors hunt
Friday, March 31, 2023 | 30 Views |
On top: Kabelo (left) with Ndzinge PIC: BADMINTON FACEBOOK PAGE
BBA announced this week through its social media platforms that it has penned a Memorandum of Understanding (MoU) with CTMA as a sponsorship agent. CTMA is to be responsible for sourcing suitable sponsorship deals for BBA in an effort to refill the association's dry coffers.
BBA is one of the badly hit local sporting federations in an environment where sports have been deprived of sponsorships. The local BBA tournaments have an average of P1,000 winners' prize money with the recent decision to withdraw the national team from the singles event at the All Africa Mixed Championships held in South Africa in February, a reflection of the times.
That should concern every Motswana. The implications extend far beyond cattle and farmers. Botswana’s beef industry is a critical pillar of the economy, supporting thousands of households and sustaining businesses along the value chain.The loss of access to lucrative export markets has already demonstrated how quickly an animal-health crisis can become an economic crisis.This is, therefore, not the time for complacency, blame, or political...