Badminton steps up sponsors hunt
Friday, March 31, 2023 | 30 Views |
On top: Kabelo (left) with Ndzinge PIC: BADMINTON FACEBOOK PAGE
BBA announced this week through its social media platforms that it has penned a Memorandum of Understanding (MoU) with CTMA as a sponsorship agent. CTMA is to be responsible for sourcing suitable sponsorship deals for BBA in an effort to refill the association's dry coffers.
BBA is one of the badly hit local sporting federations in an environment where sports have been deprived of sponsorships. The local BBA tournaments have an average of P1,000 winners' prize money with the recent decision to withdraw the national team from the singles event at the All Africa Mixed Championships held in South Africa in February, a reflection of the times.
Whilst celebrating milestones in inclusivity, with notably P5 billion awarded to vulnerable groups, the report sounds a 'siren' on a dangerous and growing trend: the ballooning use of micro-procurement. That this method, designed for small-scale, efficient purchases, now accounts for a staggering 25% (P8 billion) of total procurement value is not a sign of agility, but a 'red flag'. The PPRA’s warning is unequivocal and must be...