All Kasi enters Zebras' fray

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One of the most popular local clothing labels, All Kasi is the new technical sponsors of the national soccer team, the Zebras. It was announced yesterday that the deal between All Kasi and the Botswana Football Association (BFA) takes effect on September 1.

All Kasi managing director, Ludo Kemoeng said under the sponsorship, each Zebras players will get two full kits for every official game. This means that for the first time, national team players will be able to exchange jerseys with their opponents after a game unlike before when the Zebras used one kit for several matches. All Kasi will give the Zebras new tracksuits and training gear every three months. Each player will get a footwear allowance once a year and casual gear vouchers quarterly.

The company will employ a full time kit manager for the Zebras. Under the deal, the junior national teams and the women national sides will get two sets of kits each and one set of tracksuits per year, plus a 40 percent discount on other products. The BFA will get five percent royalties on All Kasi sales of Zebras merchandise paid in arrears quarterly. The two-year deal is worth P1.24 million annually. This is All Kasi's first venture into sports sponsorship. Kemoeng said that with time, they might sponsor other sporting codes. He said that before All Kasi ventured into the market in 2000, the local clothing industry was under-developed.

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