The Language Of Failures 2

Language coupled with strong belief has great power. Perhaps one of the greatest illustrations of the transformational potency of language is that of Swiss doctor Emile Coue. In 1895 in Geneva, Switzerland, Dr Coue's clinic was recording recovery rates way beyond any other clinic.

His methods were as unique as they were simple. He taught his patients to confess everyday that, "Every day and in every way, I am feeling better and better." He also taught his associates and all his staff to greet the patients every day by saying, "Every day and in every way you are looking better and better." The language and beliefs of the patients and their doctors, in this example, was instrumental in reversing failing physiology. Of course, it would be nave to attribute the superior recovery rates solely to the confessions and discount the contribution of other agents.