An evening with Sergio Codenyer

Sergio Codenyer, like his European forebears of the 19th century, has identified Africa as a place with vast potential for trade.  But whereas the men of the Scramble years had descended upon the continent in search of raw materials, which were needed in insatiable quantities for their industries, Codenyer preaches a new kind of trading, fuelled by advances in technology.

He sees opportunities for African entrepreneurs linking up with the likes of Coca Cola, Planet Earth and the Neo Geo through a business model he calls ‘Social License to Operate’, or ‘SLO’ for short.  It is a marketing gimmick borne out of a desire to reach out to large number of people.