Problems in breaking 'the chain'

Monday, February 28, 2011

FRANCISTOWN: Break the chain is a slogan that is used on the "O Icheke" campaign, specifically focusing on multiple concurrent partnerships.

According to Wikipedia (2010) this campaign was launched in March 2009 and developed under the auspices of the National Prevention Technical Advisory Committee.

The campaign uses a diverse range of communication channels such as interpersonal communication mainly in churches and schools. Its goal is to reduce HIV/AIDs infection by reducing the number of Batswana who practice multiple concurrent partners.

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