It somewhat falls short artistically

In terms of brand placement, that is promoting Botswana as a country I think the producers have done well, in fact exceedingly well.  Certainly every movie-goer in Europe or America who had never heard the name will definitely emerge from the cinema with Botswana ringing in their ears.

In so far as that aspect is concerned our P 30 million investment is value for money. Just to what extent this will translate into tourists flooding into the country remains to be seen.