SOGO ice cream targets global market

The ice cream company was established by Hip Hop artist, 6eorge Staggz (real name, George Magapa) and his brother and renowned mixologits and confectioner, Gibson Magapa in May 2023. SOGO is an acronym for “So Good” and it is pronounced as ‘Soh-Goh’. Speaking to Arts & Culture this week, SOGO’s creative director, 6eorge Staggz said the company is the only hand-crafted luxury alcoholic and non-alcoholic ice cream makers in the country and it is amongst the top five in Southern Africa. 6eorge Staggz explained that SOGO’s unique selection of ingredients sets the ice cream apart from its competitors. “We have aspirations to be the leading luxury ice cream in the continent through our unique range of flavours especially using indigenous fruits and local treats, which is the identity we will use to dominate globally," he said.