Magano rescues creatives

He explained that they would like to invest in the artists’ brand through more press-related mediums and be able to build a community of followers. He also said they were looking into getting their artists the blue verification badge on social media as a way to make them stand out from other creatives in the country. Magano added that they believed that this would add value and a good reputation for artists. “I believe Botswana has the talent but the disadvantage is that they do not know the business side of things.

So I try to find potential clients and investors for these artists so they get exposure and eventually break into the international market,” said Magano. He said this could only happen by aligning themselves with good brands that have the same value as the creative. “Already there are some things we are looking into implementing in the coming months or so,” he said.