Based in Letlhakane, Lulu is the founder of Fierce Designs, now trading as FD. Her fashion house is a reflection of her artistic personality, with designs that are avant-garde, idiosyncratic, and unapologetically fierce. Lulu’s designs are inspired by the concept of fierceness, which she believes embodies the bold and fearless woman. Each piece is carefully crafted to make a statement, with a focus on uniqueness and individuality. Her designs have been well-received by the public, who appreciate their authenticity and creativity. Lulu describes herself as an artist and a creative at heart, with a passion for fashion that led her to a career in the industry.
She draws, paints, and works on various artistic projects, but finds creating clothes to be the most fulfilling. Her love for fashion is evident in her designs, which are a testament to her creativity and skill. One of Lulu’s most memorable designs is a cape dress she made for South African gospel artist Zaza Mokgethi. She recalls having the freedom to design, which allowed her to create something truly special. The dress was a mix of simplicity and complexity, and its completion brought her a sense of fulfillment. On a different note, Lulu says she has faced challenges as a fashion designer, particularly in terms of custom-made services that limited her creative freedom.
