Creatives promises: Real or political gimmickry

Since taking over the reins in 2018, Masisi has identified the creative industry as one of the sectors to drive his economic diversification agenda. Masisi has on several occasions, including his previous State of the Nation Addresses (SONA), reiterated government’s commitment to the promotion and investment in the creative industry to preserve culture and generate a livelihood for artists.

On Monday, the President just like in the previous occasions, continued to make pledges to boost the creative industry. The President said the commercialisation of the creative industry presents a huge opportunity for Batswana creatives to generate employment and wealth, especially for the youth.