Creatives poised for big bang

Some of the key players in the creative sector especially musicians locally are known to be struggling financially. And             yet others eventually die poor leaving their families with nothing but grief. This is a sector that has been on the sidelines for so long until former President, Ian Khama brought it from the fringes with lifeline initiatives like President’s Day Competitions. In furtherance of this gesture, now his successor President Mokgweetsi Masisi has taken the baton and now aiming for the first spot at the finishing line.

Masisi announced recently that the government would continue to explore avenues to empower Batswana creatives to facilitate their participation in the growth and diversification of the economy. He declared the creative sector once more as one of the critical, key and priority sectors that will get the lion’s share in the new CEDA guidelines.