BITC to illuminate creative sector’s potential at Global Expo

For the inaugural edition, the spotlight will firmly rest on Botswana’s creative sector, an industry that has long contributed significantly to the economy yet has often been overlooked as a key driver of growth, employment, and innovation.

BITC Director -Brand Management, Thuso Palai, underscored that the creative sector holds untapped potential to diversify the economy, noting its critical role in shaping and supporting industries such as advertising, design, fashion, film, publishing, and digital media.