A playlist on the campaign trail :: Mmegi Online

As the 2024 General election gets nearer and nearer, the campaigns have also reached fever pitch on a last push to convince voters. However, the campaign trail has not become just about selling manifestos and policies to attract voters, it has also turned out to be a competition for a nice tune, writes Mmegi Staffer GOITSEMODIMO KAELO

For a long time, music has always been a part and parcel of the political space. For local artists, the period leading to an election has always been ‘prime time’ as they know that gigs are in abundance, even for the lesser known once who seldom get bookings.

For politicians, they know that the right music can set a candidate apart from the pack, and that’s why it’s been part of the local political landscape. Candidates understand that during the campaign trail, this is also an opportune time to show up and support even the worst of the lot in your area in an effort to win the people’s hearts. That’s the power of music.