Mmegi

A playlist on the campaign trail

Charma Gal PIC: MORERI SEJAKGOMO
Charma Gal PIC: MORERI SEJAKGOMO

As the 2024 General election gets nearer and nearer, the campaigns have also reached fever pitch on a last push to convince voters. However, the campaign trail has not become just about selling manifestos and policies to attract voters, it has also turned out to be a competition for a nice tune, writes Mmegi Staffer GOITSEMODIMO KAELO

For a long time, music has always been a part and parcel of the political space. For local artists, the period leading to an election has always been ‘prime time’ as they know that gigs are in abundance, even for the lesser known once who seldom get bookings.

For politicians, they know that the right music can set a candidate apart from the pack, and that’s why it’s been part of the local political landscape. Candidates understand that during the campaign trail, this is also an opportune time to show up and support even the worst of the lot in your area in an effort to win the people’s hearts. That’s the power of music.

Editor's Comment
Human rights are sacred

It highlights the need to protect rights such as access to clean water, education, healthcare and freedom of expression.President Duma Boko, rightly honours past interventions from securing a dignified burial for Gaoberekwe Pitseng in the CKGR to promoting linguistic inclusion. Yet, they also expose a critical truth, that a nation cannot sustainably protect its people through ad hoc acts of compassion alone.It is time for both government and the...

Have a Story? Send Us a tip
arrow up