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Microsoft prices go down in Africa

Staff Writer
The price of Microsoft Office Home and Student 2007 productivity suite has been slashed by up to 40 percent in an effort to ensure that technology is made easily accessible and affordable to people across Africa.

A statement from Microsoft says the launch of a pilot programme in the last half of 2007 made reduced-price Microsoft Office Home and Student available in five markets worldwide. This in turn saw a marked increase in the demand for genuine Microsoft software.

As a result, Microsoft has rolled out the price reduction across its emerging markets worldwide, which sees the cost of Microsoft Office Home and Student 2007 coming down to around US$100 in most African countries, including Botswana.

 Microsoft Office Home and Student 2007 is the most cost-effective office suite, designed especially for the needs of students and home users. It allows easier and more efficient ways to deliver professional documents and presentations of many kinds.

 The suite includes Microsoft Office Word 2007, Microsoft Office Excel 2007, Microsoft Office PowerPoint 2007 and Microsoft Office One Note 2007. "There is so much that consumers and students can do with Office 2007," says Louis Otieno, general manager for Microsoft in East and Southern Africa.

 "And because the license allows users to install Microsoft Office Home and Student on to three separate computers in the same household, the package is great value for money for anyone who wants powerful and

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easy-to-use tools to create feature-rich presentations, spreadsheets, documents and school assignments," he says.

"Microsoft is focused on enabling more users to realise their full potential, not only through the provision of affordable and relevant software, but also ensuring that the software is made more accessible to those who need it," Otieno adds.

This move forms part of Microsoft's Unlimited Potential initiative, which sees the software giant go on a huge drive to boost its investments in emerging markets, particularly Africa.

As such, Microsoft is increasing the amount of products and services available in emerging markets, expanding the number of its resellers, and improving the general experience for consumers who are buying genuine Microsoft software with value-added services, added security and ongoing customer support.

"Microsoft is continually evaluating the needs of its customers and partners in emerging markets," Otieno says. "We will use our experience in these markets to ensure that our business strategies continue to deliver affordable and locally-relevant benefits to our customers." Genuine Microsoft Office Home and Student 2007 is available through registered Microsoft partners and their resellers - either as a retail package or pre-installed as a 60-day free trial on a new Office-Ready Personal Computer.



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