Wilderness Safaris champions Botswana’s premium tourism model at ITB Berlin 2026

As ITB Berlin marks its 60th anniversary this week, Okavango Wilderness Safaris (OWS) has emerged as one of Botswana's most visible champions at the world's leading travel trade show, demonstrating an unwavering commitment to destination marketing that extends far beyond typical operator participation.

The company's presence at this year's show is unprecedented: OWS occupies two strategic positions. One as part of the greater Wilderness Group's pan-African showcase and another alongside Botswana Tourism Organisation (BTO) and 24 other local operators on the national stand. The company has also stepped forward as a significant sponsor of the official Botswana Night reception, hosted by Hon. Wynter Mmolotsi, the Minister of Environment and Tourism.