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Wilderness Safaris champions Botswana’s premium tourism model at ITB Berlin 2026

Seeing growth: Binns
Seeing growth: Binns

BERLIN -Okavango Wilderness Safaris (OWS) doubled down on its commitment to destination marketing with dual-stand presence and sponsorship of the Botswana Tourism Organisation’s “Botswana Night” reception. Kabelo Binns, OWS board chairman, spoke to DAVID KARABO

As ITB Berlin marks its 60th anniversary this week, Okavango Wilderness Safaris (OWS) has emerged as one of Botswana's most visible champions at the world's leading travel trade show, demonstrating an unwavering commitment to destination marketing that extends far beyond typical operator participation.

The company's presence at this year's show is unprecedented: OWS occupies two strategic positions. One as part of the greater Wilderness Group's pan-African showcase and another alongside Botswana Tourism Organisation (BTO) and 24 other local operators on the national stand. The company has also stepped forward as a significant sponsor of the official Botswana Night reception, hosted by Hon. Wynter Mmolotsi, the Minister of Environment and Tourism.

Editor's Comment
Justice delayed is trust denied

Batswana who marched peacefully for 'Justice for Tshepi' demanded answers. They have now received a detailed account of police investigation and a promise that the file is with the Directorate of Public Prosecutions (DPP). The real test is whether the state now keeps its word without further prodding. In his address, the minister asked the nation to trust the process. He spoke of rigour, not neglect, and pointed to 10 months of...

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