The sky's the limit in movie boom
Friday, July 06, 2007
Addressing a press conference early this week, he revealed that in 2005 alone, the number of tourists to Botswana equalled the population of the country, and urged the hospitality industry to expand and improve its service to stand up to the imminent challenges.
At the briefing, the CEO for the Botswana Tourism Board, Myra Sekgororoane said that Botswana would benefit from the movie just as other countries have benefited, citing the shooting of 'Lord of the Rings' in New Zealand which prompted an annual tourist influx jump by 40 per cent.
This call is both timely and crucial, as it reflects a growing need for unity and collaboration amongst media bodies to address pressing issues facing the nation.The theme of this year’s Press Freedom Day, “A Press for the Planet: Journalism in the Face of the Environmental Crisis,” resonates deeply with Batswana, particularly in light of the ongoing human and wildlife conflict. Botswana’s rich wildlife population is not only a national...