Mmegi

Taylor Swift, Ronaldo and the enduring allure of diamonds

Friday, September 05, 2025 | 170 Views |

Symbol
of love:
Taylor Swift’s engagement ring has set jewellery markets ablaze

The older generations, from Baby Boomers to Millennials, essentially powered Botswana’s post-Independence growth by buying into the magic of diamonds and snapping up jewellery. Gen Zs are cynical, questioning and “woke,” but they can be won over, writes MBONGENI MGUNI

Under the Luanda Accord signed by Botswana, De Beers, other African diamond producers and the Natural Diamond Council recently, all members will contribute one percent of their revenues to an industry-wide, global marketing campaign.

That campaign is set to kick off in a few weeks and will focus on Gen Zs - the key generation for diamond demand, both now and into the medium term.

Already have an active account? Log in here.

Or Sign up and get unlimited access to premium articles.

diamonds

The BDP leadership is turning to both spiritual and medical interventions PIC: MORERI SEJAKGOMO

BDP faces death, stress crisis

Tsaone Basimanebotlhe | 1d ago

Botswana story is my story

Pamela Dube | 10 Apr 2026

The Age of Hyperbole

Mbongeni Mguni | 10 Apr 2026

Booze economy going strong despite tight budgets

Lewanika Timothy | 10 Apr 2026

BBS confident of scaling greater heights

Mbongeni Mguni | 10 Apr 2026

Human behaviour blamed in Botswana's FMD fight

Larona Makhaiza | 1d ago

BDP cracks down on indiscipline

Tsaone Basimanebotlhe | 1d ago

BDP vows to win Gaborone seats in 2029

Tsaone Basimanebotlhe | 1d ago

Botswana must not be a flag of convenience for rogues

‘A man’s country is not a certain area of land, of mountains, rivers, and woods, but it is a principle and patriotism is loyalty to that principle’.- George William CurtisAccording to the report carried in this publication, the fraudsters operating the so-called “dark fleet” have selected Botswana’s flag as their cover of choice. This is a direct assault on our country’s most valuable asset, the good name.For decades, Botswana has...

Mmegi Editor | 10 April 2026

About us

Mmegi is the leading independent source of breaking news, latest news, current
affairs, Politics, Business, Sport, debates, analysis, and entertainment news in Botswana.

Explore

More

Taylor Swift, Ronaldo and the enduring allure of diamonds

The older generations, from Baby Boomers to Millennials, essentially powered Botswana’s post-Independence growth by buying into the magic of diamonds and snapping up jewellery. Gen Zs are cynical, questioning and “woke,” but they can be won over, writes MBONGENI MGUNI

BDP faces death, stress crisis

Botswana story is my story

The Age of Hyperbole

Booze economy going strong despite tight budgets

BBS confident of scaling greater heights

Human behaviour blamed in Botswana's FMD fight

BDP cracks down on indiscipline

BDP vows to win Gaborone seats in 2029

Botswana must not be a flag of convenience for rogues