Inside the fightback by natural diamonds

In the diamond world, traditionally, each player in the pipeline focuses on their core strengths. Producers such as Botswana focus on how they can extract diamonds most efficiently, while also taking care to bring these natural rarities from deep in the Earth up to the surface without breaking or fragmenting them and their value.

The midstream focuses on cutting and polishing these stones, shaping them into their best possible condition and enhancing their famous four Cs – Cut, Colour, Clarity and Carat. Retailers focus on creating breath-taking designs and developing the dazzling market strategies that wow consumers.