How Orange took the market lead

Mmegi: Orange Botswana’s rise to market leadership, now holding a 43% market share, is a landmark achievement. Take us through the path of how you got there and what it took?

Maïga: The strategy is built with our staff and the starting point was ‘what would make you proud of working here?’ One of the key things that came up was that the network quality should be good so that we are not ashamed to be working for Orange, that we really improve all issues relating to customer service and that we should set standards that go above and beyond in all services.