Tourism expo should be inward looking

However, reports that the expo was characterised by external exhibitors from neighbouring and far away countries trying to lure Batswana to visiting their destinations, is worrying.

While we expect challenges in a first-ever event like this one, we feel the organisers of this noble initiative should learn that the mission and aim of an expo like this is to publicise, expose, promote, brand, market, and sell Botswana tourism products and services. In short, such an expo should be inward looking for the simple reason that time has come for Botswana Tourism to change the stereotype that Botswana is not fun.