Sefalana unveils new soft drink brand

New kid on the block: Sefalana is taking KBL head on with its new products. PIC: KENNEDY RAMOKONE
New kid on the block: Sefalana is taking KBL head on with its new products. PIC: KENNEDY RAMOKONE

Sefalana Holdings Company Limited is angling for a slice of the lucrative carbonated beverages market currently dominated by global giant, Coca-Cola.

The group, which is the parent company to retailers Shoppers and Sefalana Cash and Carry, said it will start producing and selling its own branded soft drink called  ‘Kwencha’, which will come in cola, light cola and ginger beer.

Sefalana group finance director, Mohamed Osman said they were optimistic they would perform well in the market. He said the company wanted to capture increasing demand for soft drinks, which has grown steadily over the years.

Editor's Comment
Violence doesn't solve anything!

Our weekly edition carries painful articles of people being murdered. Whilst some are classified as Gender Based Violence (GBV), there are still a large percentage of murder cases, which often happen at drinking spots, after people are heavily intoxicated. We have in the past carried articles where an individual was murdered because they refused to give someone a cigarette, and sadly this is where we are at now!In this very edition, there is an...

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