Sefalana unveils new soft drink brand

New kid on the block: Sefalana is taking KBL head on with its new products. PIC: KENNEDY RAMOKONE
New kid on the block: Sefalana is taking KBL head on with its new products. PIC: KENNEDY RAMOKONE

Sefalana Holdings Company Limited is angling for a slice of the lucrative carbonated beverages market currently dominated by global giant, Coca-Cola.

The group, which is the parent company to retailers Shoppers and Sefalana Cash and Carry, said it will start producing and selling its own branded soft drink called  ‘Kwencha’, which will come in cola, light cola and ginger beer.

Sefalana group finance director, Mohamed Osman said they were optimistic they would perform well in the market. He said the company wanted to capture increasing demand for soft drinks, which has grown steadily over the years.

Editor's Comment
Tana project a welcome development

Whilst the project received mixed reactions from members of the public, the project is indeed a welcome development, which needs to be implemented as soon as possible. Many shared their opinion, with those against the project decrying that if implemented, it will kill the already struggling public transport industry.Many countries around the world have state-run public transport, and those who have travelled to such countries will give testimony...

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