Advertisement

Sefalana unveils new soft drink brand

New kid on the block: Sefalana is taking KBL head on with its new products. PIC: KENNEDY RAMOKONE
New kid on the block: Sefalana is taking KBL head on with its new products. PIC: KENNEDY RAMOKONE

Sefalana Holdings Company Limited is angling for a slice of the lucrative carbonated beverages market currently dominated by global giant, Coca-Cola.

The group, which is the parent company to retailers Shoppers and Sefalana Cash and Carry, said it will start producing and selling its own branded soft drink called  ‘Kwencha’, which will come in cola, light cola and ginger beer.

Sefalana group finance director, Mohamed Osman said they were optimistic they would perform well in the market. He said the company wanted to capture increasing demand for soft drinks, which has grown steadily over the years.

Advertisement
Editor's Comment
Celebrate responsibly, put safety first this holiday

“Safety first is safety always”– Charles M HayesAs most people begin travelling across the country to spend the President’s Holidays with family and friends, there is every reason to embrace the joy and togetherness that this period brings.While holiday periods bring joy, they are sadly often accompanied by a rise in road accidents, violent incidents and other avoidable tragedies. Too often, families that set out to celebrate together end...

Have a Story? Send Us a tip
arrow up