Sefalana unveils new soft drink brand

New kid on the block: Sefalana is taking KBL head on with its new products. PIC: KENNEDY RAMOKONE
New kid on the block: Sefalana is taking KBL head on with its new products. PIC: KENNEDY RAMOKONE

Sefalana Holdings Company Limited is angling for a slice of the lucrative carbonated beverages market currently dominated by global giant, Coca-Cola.

The group, which is the parent company to retailers Shoppers and Sefalana Cash and Carry, said it will start producing and selling its own branded soft drink called  ‘Kwencha’, which will come in cola, light cola and ginger beer.

Sefalana group finance director, Mohamed Osman said they were optimistic they would perform well in the market. He said the company wanted to capture increasing demand for soft drinks, which has grown steadily over the years.

Editor's Comment
Oh what a State funeral!

That rare sight deserves heartfelt praise, not only for President Duma Boko and his administration, but also for the Botswana Democratic Party (BDP), the Umbrella for Democratic Change (UDC), the Mogae family, and the entire country.President Boko’s decision to grant a full state funeral to a man who belonged to a rival party was a mark of true statesmanship. He recognised that national leadership carries a weight that belongs to the whole...

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