Orange Is In No Kneejerk Reaction PRO

"Orange is not being reactive," Tlhabiwe says. "We introduce new products and services for the benefit of our customers according to a business strategy set out well in advance.

 
"While cognisance is taken of market trends, our decision-making is biased towards pre-planned activity based on best practice from the Orange Group and insights and customer sentiment derived from extensive and regular market research."
Orange started only last month to offer a quick recharge service, but started other prepaid services like airtime sharing last year.