Media is crucial to national branding

South Africa's International Marketing Council's head of communication Tyrone Seale says the media plays a critical role in building the brand of a nation.

Seale was speaking at a (BEDIA) workshop at the Gaborone Sun this week where he was invited to share the South African experience on the role of the media in branding.

"Opportunity and Tranquility Beckon" is the stripe line on the branding logo.

Editor's Comment
Micro-procurement maze demands urgent reform

Whilst celebrating milestones in inclusivity, with notably P5 billion awarded to vulnerable groups, the report sounds a 'siren' on a dangerous and growing trend: the ballooning use of micro-procurement. That this method, designed for small-scale, efficient purchases, now accounts for a staggering 25% (P8 billion) of total procurement value is not a sign of agility, but a 'red flag'. The PPRA’s warning is unequivocal and must be...

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