LF Media Shoots For Stars
Monday, May 18, 2020
Khumo Lekgetho PIC: PHATSIMO KAPENG
At least that is the foundation that LF Media, a youth-owned branding and advertising company established in 2016, set for itself.
The company offers services in digital advertising, billboard advertising, printing services, embroidery, car branding, signage, promotional gifts and apparel.
Whilst celebrating milestones in inclusivity, with notably P5 billion awarded to vulnerable groups, the report sounds a 'siren' on a dangerous and growing trend: the ballooning use of micro-procurement. That this method, designed for small-scale, efficient purchases, now accounts for a staggering 25% (P8 billion) of total procurement value is not a sign of agility, but a 'red flag'. The PPRA’s warning is unequivocal and must be...