FNB, BEMA launch e-card

The Botswana Export and Manufacturers Association (BEMA) has partnered with First National Bank Botswana (FNBB) to launch an electronic business card.

Known as BEMA Business E-Card, it has been described as "a multimedia marketing tool designed to expose the capability of companies established in Botswana in a visual and interactive manner, showcasing a true picture of the country's immense potential".Speaking at the launch in Gaborone yesterday, the Minister of Trade and Industry, Dorcus Makgato-Malesu, said the e-card is a welcome initiative that demonstrates BEMA's commitment to fulfilling its mandate of export development.

She congratulated BEMA and said when a BEMA team first showed her the e-card concept during its initial stages, she embraced it as a brilliant idea and did not hesitate to confirm her ministry's support for it.

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