Choppies opens first store in Zambia

Kanyama is a city situated about six kilometres southwest of Lusaka. Group chief executive officer, Ram Ottapathu said the 1,000 square metre Choppies branded store will operate on the established group’s business model of strong price competition and quality branded shopping experience. The retailer plans to open five more stores in Zambia in the 2015/16 financial year.

Ottapathu stated Zambia has a forecast population growth of 3.3 percent each year until 2019, one of the highest on the African continent, but has a relatively low formal retail penetration.