Business Botswana launches new corporate identity

Tuesday, July 12, 2016

Officials unveiling the new business Botswana Brand PIC: MORERI SEJAKGOMO

While a new corporate identity can do wonders for any organisation’s image, if not done properly it can be detrimental to the business, an executive has said.

Giving remarks at the Business Botswana corporate identity launch in Gaborone last week, Bayport executive chairperson, Father Maphongo said branding is one of the most important aspects of any large or small business or organisation.

“Your brand is your promise to your customer and it tells the customer what to expect from your products or services. Your brand differentiates your offering from your competitors,” he said.

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Business Botswana launches new corporate identity

While a new corporate identity can do wonders for any organisation’s image, if not done properly it can be detrimental to the business, an executive has said.

Disc, license renewal requirements waived amid system failures

This is not reversal born of weakness- Salakae

Batlokwa reject Tlokweng expansion plan

Enough is enough – Kgosi Gaborone

CoA dismisses Meswele convicts' appeal against 40-year imprisonment

‘Insurance killer’ case leaves family in ruins

Serowe police probe Mogorosi tragedy

Man found seriously injured by Letlhakane roadside

BPF should get house in order