Business Botswana launches new corporate identity

Officials unveiling the new business Botswana Brand PIC: MORERI SEJAKGOMO
Officials unveiling the new business Botswana Brand PIC: MORERI SEJAKGOMO

While a new corporate identity can do wonders for any organisation’s image, if not done properly it can be detrimental to the business, an executive has said.

Giving remarks at the Business Botswana corporate identity launch in Gaborone last week, Bayport executive chairperson, Father Maphongo said branding is one of the most important aspects of any large or small business or organisation.

“Your brand is your promise to your customer and it tells the customer what to expect from your products or services. Your brand differentiates your offering from your competitors,” he said.

Editor's Comment
Tana project a welcome development

Whilst the project received mixed reactions from members of the public, the project is indeed a welcome development, which needs to be implemented as soon as possible. Many shared their opinion, with those against the project decrying that if implemented, it will kill the already struggling public transport industry.Many countries around the world have state-run public transport, and those who have travelled to such countries will give testimony...

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