Business Botswana launches new corporate identity

Officials unveiling the new business Botswana Brand PIC: MORERI SEJAKGOMO
Officials unveiling the new business Botswana Brand PIC: MORERI SEJAKGOMO

While a new corporate identity can do wonders for any organisation’s image, if not done properly it can be detrimental to the business, an executive has said.

Giving remarks at the Business Botswana corporate identity launch in Gaborone last week, Bayport executive chairperson, Father Maphongo said branding is one of the most important aspects of any large or small business or organisation.

“Your brand is your promise to your customer and it tells the customer what to expect from your products or services. Your brand differentiates your offering from your competitors,” he said.

Editor's Comment
Mabogo dinku a thebana

According to both the acting director of Veterinary Services, Kobedi Segale and acting Lands and Agriculture minister, Edwin Dikoloti, the virus currently raging through the North-East mostly likely first entered the country during the festive season.From the “unprecedented” number of cases picked in testing last week, it is likely that cattle and other livestock could have been infected last year, without being reported.Animal health...

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