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Business Botswana launches new corporate identity

Officials unveiling the new business Botswana Brand PIC: MORERI SEJAKGOMO
Officials unveiling the new business Botswana Brand PIC: MORERI SEJAKGOMO

While a new corporate identity can do wonders for any organisation’s image, if not done properly it can be detrimental to the business, an executive has said.

Giving remarks at the Business Botswana corporate identity launch in Gaborone last week, Bayport executive chairperson, Father Maphongo said branding is one of the most important aspects of any large or small business or organisation.

“Your brand is your promise to your customer and it tells the customer what to expect from your products or services. Your brand differentiates your offering from your competitors,” he said.

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Editor's Comment
Celebrate responsibly, put safety first this holiday

“Safety first is safety always”– Charles M HayesAs most people begin travelling across the country to spend the President’s Holidays with family and friends, there is every reason to embrace the joy and togetherness that this period brings.While holiday periods bring joy, they are sadly often accompanied by a rise in road accidents, violent incidents and other avoidable tragedies. Too often, families that set out to celebrate together end...

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