BR Properties re-brands for market penetration

Botswana Railways Properties new logo. PIC: TSELE TSEBETSAME
Botswana Railways Properties new logo. PIC: TSELE TSEBETSAME

Botswana Railways property company, BR Properties (Pty) Limited has reviewed its corporate identity and marketing strategies to penetrate the property market.

The company started in 2007 with a five-year conceptual business plan, which elapsed in 2012. A review was undertaken, resulting in the formulation of a three-year organisational strategy, which was adopted in 2013.

Speaking at the launch of the new BR Properties logo, board chairperson, Lesedi Moakofhi, said the review, which covered the company’s business model, is intended to ensure the company remains relevant to its mandate, strategy and the market.

Editor's Comment
Congratulations Anicia Gaothuse!

The contest had 10 beautiful young girls as finalists and unfortunately only one could wear the crown.The judges picked Anicia Gaothuse. To all those who feel their contestant should have won ahead of Anicia for whatever reason, hardly; the judges found Anicia to be the best among the best, so desist from disrespecting our newly crowned queen on social media or anywhere else, for that matter! Each of the 10 beautiful young women had supporters...

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