Barclays brand to be phased out

Tuesday, March 07, 2017

Barclays will rebrand in the next three years

After being a household name in Botswana for 66 years, the Barclays Bank brand will be withdrawn from the market within the next three years as the British bank divests from Africa.

However, the Barclays Africa Group Limited (BAGL) will continue to operate under a different name in Botswana and eight other African countries. In South Africa, BAGL operates under its flagship, ABSA brand.

Last week, London-based Barclays Plc applied to South African authorities to reduce its shareholding in BAGL to below 50%.

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Barclays brand to be phased out

After being a household name in Botswana for 66 years, the Barclays Bank brand will be withdrawn from the market within the next three years as the British bank divests from Africa.