�Banks Listen!�

Even people who aren’t your customers can offer you fantastic information on what you should do to attract them. Why don’t they come to your bank. Is it the location? Is it your charges? Is it your miserable staff? Is it you?

You don’t have to do ask these questions yourself if you’re not sure how to go about it. That’s what market research companies do for a living. I’m sure you can find one that will help you ask the right questions or you could just do it yourself. Stand at the entrance to your bank and ask customers as they leave how their experience was today. Ask them frankly why they came to your bank rather than anyone else’s. Ask how friendly your staff were. Ask them what you could do to make them happier in future. It’s not rocket science.