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Airlink muscles further into local market

Head on:  Airlink is taking on the national airline, Air Botswana, vying for more flights and a stronger in-country presence PIC: @ORTIASPOTTER
Head on: Airlink is taking on the national airline, Air Botswana, vying for more flights and a stronger in-country presence PIC: @ORTIASPOTTER

Fast growing South African airline, Airlink, has established a dedicated office in Gaborone and plans to scale up its activities in a market in which the national carrier, Air Botswana, is battling to stay afloat.

BusinessWeek has learnt that Botswana is amongst one of the priorities for Airlink, which over the years has built a formidable presence in the region’s skies. Airlink has up to 50 return flights a week to Gaborone, Maun and Kasane, a stiff challenge to Air Botswana which has struggled with both aircraft and overheads.

This week, Airlink opened a three-man dedicated office in Gaborone to offer easier access to flight reservations, ticketing, and special services assistance. The airline’s CEO and managing director, Rodger Foster, told BusinessWeek that Airlink was responding to strong prospects in the local market. “Demand for air travel to and from Botswana has staged a rapid post-pandemic recovery and has already surpassed pre-COVID traffic levels,” he said in an interview.

Editor's Comment
Gov't must guard against cadre deployment

As the Botswana National Front (BNF) discusses a policy to place suitably qualified members in strategic positions, the guiding consideration should remain whether an individual is the best person to serve the country. There is nothing wrong with qualified party members applying for public positions. Political affiliation should neither disqualify a capable candidate nor give them an advantage over others. Every Motswana deserves a fair...

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