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Airlink muscles further into local market

Head on:  Airlink is taking on the national airline, Air Botswana, vying for more flights and a stronger in-country presence PIC: @ORTIASPOTTER
Head on: Airlink is taking on the national airline, Air Botswana, vying for more flights and a stronger in-country presence PIC: @ORTIASPOTTER

Fast growing South African airline, Airlink, has established a dedicated office in Gaborone and plans to scale up its activities in a market in which the national carrier, Air Botswana, is battling to stay afloat.

BusinessWeek has learnt that Botswana is amongst one of the priorities for Airlink, which over the years has built a formidable presence in the region’s skies. Airlink has up to 50 return flights a week to Gaborone, Maun and Kasane, a stiff challenge to Air Botswana which has struggled with both aircraft and overheads.

This week, Airlink opened a three-man dedicated office in Gaborone to offer easier access to flight reservations, ticketing, and special services assistance. The airline’s CEO and managing director, Rodger Foster, told BusinessWeek that Airlink was responding to strong prospects in the local market. “Demand for air travel to and from Botswana has staged a rapid post-pandemic recovery and has already surpassed pre-COVID traffic levels,” he said in an interview.

Editor's Comment
Botswana must not be a flag of convenience for rogues

‘A man’s country is not a certain area of land, of mountains, rivers, and woods, but it is a principle and patriotism is loyalty to that principle’.- George William CurtisAccording to the report carried in this publication, the fraudsters operating the so-called “dark fleet” have selected Botswana’s flag as their cover of choice. This is a direct assault on our country’s most valuable asset, the good name.For decades, Botswana has...

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