Acquisition keeps Bank Gaborone on growth path
Tuesday, October 24, 2017
Coetzee says the brand refresh signifies progression of the bank
The deal led to the rebranding of the bank, which was held last week. Speaking during the launch of the bank’s refreshed brand, Bank Gaborone managing director, Sybrand Coetzee said the brand refresh signifies progression of the bank and all its stakeholders.
“It gives us a revived look, and a new brand purpose, ‘to be a connector of positive change’. This change will be brought to life by our new shared culture, The Capricorn Way, which is our internal compass with set behaviours that ensure we deliver positive change,” he said.
Whilst the project received mixed reactions from members of the public, the project is indeed a welcome development, which needs to be implemented as soon as possible. Many shared their opinion, with those against the project decrying that if implemented, it will kill the already struggling public transport industry.Many countries around the world have state-run public transport, and those who have travelled to such countries will give testimony...