Maybe, you could actually make this lemonade on a commercial scale and be millionaire overnight. I mean you have the idea and everyone knows you are ace at making it right?Well if such wishes were horses then as the saying goes, beggars would surely ride. However the actual process of taking a food idea and making it in to a successful food product is systematic, requires research that is commercially orientated that will eventually develop food products to satisfy the ever complex and ever changing consumer palate. Don’t get me wrong I do salute and truly commend food businesses that do start up in the kitchen, however the end objective is to establish a scalable business that will generate profit and comfortably compete with already existing products in the market.
Statistics Botswana released the “census of enterprises and establishments report; phase 1” and stated that the manufacture of food products was the highest contributor in the manufacturing sector amounting to 21%. However the same study stated that the overall failure rate for SME’s in Botswana is over 80%. Furthermore, The Government of Botswana published statistics on medium and microenterprises in Botswana which yielded some interesting findings. The study found out 70% of start-up companies will fail in their first 18 months and only less than 2% of them shall expand their business.
