'Sober is cool'

The ministry unfurled the logo that carries a slogan that reads "BREAK THE HABIT, Sober is cool" at Phakalane Golf Estate on Tuesday. The launch of the logo puts the campaign against alcohol abuse on a higher level. The campaign was spearheaded by President Ian Khama last year when he introduced a 30-percent levy on alcohol.The government also implemented  stringent liquor regulations that reduced the opening hours of liquor establishments.

Speaking at the launch, the Minister of Trade and Industry, Baledzi Gaolathe, said available evidence on health and socio-economic problems resulting from alcohol abuse were a matter of great concern to the government. He acknowledged that alcohol had an important role in the country's economy by generating jobs and tax revenues.