Masisi hails African broadcasting body

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Assistant Minister of Presidential Affairs and Public Administration, Mokgweetsi Masisi, has urged the African Union of Broadcasting (AUB) to assist member countries in the transition from analogue to digital broadcasting.

Speaking at the Third General Assembly of the AUB in Gaborone, Masisi said that as the global community migrates to digital transmission, Africa has to be vigilant and ensure that old technologies are not dumped on the continent to unsuspecting consumers. He stated that it is through cooperation and coordination that Africa can advance in its pursuit of projects like the transition from analogue to digital broadcasting.

He paid tribute to AUB saying that it plays a pivotal role in programme exchange, especially in television broadcasting. The assistant minister said that the exchange programme in the African region presents an appropriate platform to know more about each country's culture. "It is my hope that as we join the global village, broadcasting organisations will showcase programmes from other African countries and cultures," he said.

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