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Hosting international events boosts economy– BITC

During the US - Africa Business Summit a significant number of investment leads were generated  PIC PHATSIMO KAPENG
During the US - Africa Business Summit a significant number of investment leads were generated PIC PHATSIMO KAPENG

Buoyed by recent interest to host international events and conferences, Botswana looks set to use this to her advantage.

Of recent, hardly a month passes without an international conference being held in Botswana, part of what government has been pushing for through the Meeting,Incentives, Conference and Exhibitions (MICE) strategy. As a result, President Mokgweetsi Masisi believes these conferences are significant sources of revenue for Botswana. He said the influx of international delegates can translate into increased spending on accommodation, transportation, buying local products and dining thus boosting the local economy. The President says MICE, which is a highly profitable component of the global travel and tourism industry, plays an important role in the tourism industry and economic development as well as international exchange. As the conferences come to Botswana, they also lift the country’s flag thus contributing to the economy as they attract potential investors, generate business leads, and support the local industry. They further give investors an opportunity to experience Botswana at first hand.

Other opportunities in hosting includes developing value chains and creating a pool of opportunities which include interpretation, protocol, and event management services which the youth can tap into. These conferences also provide immense opportunities to grow the tourism sector especially accommodation, (VIP accommodation) and leisure which are central to being a premier host. The current administration credits itself for making it possible to host coveted international events like the Forbes 30Under30 Summit, US-Africa business Summit, International Association of Gaming Regulators Conference, EU-Botswana Business Forum, FACETS to mention a few. These are in addition to annual events like the recently hosted Global Expo Botswana, which is the country's premier International multi-sectoral business to business exhibition that is managed by Botswana Investment and Trade Centre (BITC).

Editor's Comment
Boko should stop the fighting and start the delivering

With his theme of 'Delivering on Our Promise, One Step at a Time', he sought to project an image of a focused, determined leader building a new ‘Rome’. Sadly, parts of his speech were not about laying bricks, but about settling old scores.It is deeply worrying that a head of government would use such a pivotal national address to launch another bitter broadside against the media and his political detractors. His portrayal of the...

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