Batswana Are Habitual Buyers Study

Saturday, May 23, 2020

A recent study has revealed that Batswana are habitual buyers, University of Botswana Consumer Behaviour expert Godfrey Themba has revealed.

Habitual buying behaviour occurs when involvement is low and differences between brands are small. Consumers in this case usually do not form a strong attitude toward a brand, but select it because it is familiar.

Presenting during the just-ended Global Expo, Themba said even though there has not been enough studies done in terms of consumer behaviour, the available one has revealed that local consumers are influenced by social settings.

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