Please re-brand the Botswana brand

Then it had a strange tagline: "Opportunity and tranquillity beckons". Anybody who had heard about Botswana's stable democracy and unsurpassed peace would agree that the tag phrase captured that. But it certainly would have failed to attract the attention of anyone on the other side of the globe.

A number of people argued then that Botswana was selling to investors what they were generally not worried too much about. Yes, they want peace and democracy, but more importantly, they want opportunities in business, diamonds and other minerals, the wildlife and good prospects for agriculture.