Orange Botswana rebrands, revels in milestone :: Mmegi Online

Orange Botswana, one of the first two cellphone operators to enter the local market, has rebranded and introduced a new tag line; ‘It’s all about what matters to you’, moving away from their old tag line, ‘today changes with Orange’.

When explaining the new brand and tagline, Orange chief executive officer, Patrick Benon said they have embarked on a strategy termed Essentials 2020, which was informed by Orange’s ambition to offer unparalleled customer experience.

“The essence of the strategy is to always connect people to what is essential to them. The brand introduces a new pallete of colours, which are meant to enhance the already vibrant brand. The new colours on the brand pallete are pink, blue, green, yellow and purple and we have decided to leave the logo unchanged,” he said at the 18th anniversary celebrations held in Gaborone this week.

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Orange Botswana rebrands, revels in milestone

Orange Botswana, one of the first two cellphone operators to enter the local market, has rebranded and introduced a new tag line; ‘It’s all about what matters to you’, moving away from their old tag line, ‘today changes with Orange’.

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