BEDIA to roll out brand campaign

Tuesday, April 27, 2010

Australian consultants and the Botswana Export Development and Investment Authority (BEDIA) are rolling out the national brand with an intense national education campaign and the development of a two-year implementation plan due in the next 18 months.

Within the next 18 months, BEDIA and its consultants plan to finalise guidelines on the use of the brand and secure public and international buy-in on the new brand through consultative meetings and extensive educational campaigns.

BEDIA and its branding arm, Brand Botswana, on Friday unveiled the new national brand and strap line designed to market the country's competitive offering to tourists and investors.

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BEDIA to roll out brand campaign

Australian consultants and the Botswana Export Development and Investment Authority (BEDIA) are rolling out the national brand with an intense national education campaign and the development of a two-year implementation plan due in the next 18 months.

BNSC powerless as fights escalate

Sportspersons flock to politics

Attention turns to relegation

Tlou wary of another near-miss

Softball team denied World Cup chance

Mabote seeks answers after squad omission

World Relays trip divides BAA

The plight of a rookie

Inspect the voters' roll!