Born and bred in Gaborone, Loewen has been in the photography industry for just under five years, but the unique nature of her work tells a completely different story. Her photographs possess a spectacular attribute that grabs the attention of the viewer and leaves them eager to see more. Loewen says her journey to photography began in her fourth year at University of Botswana where she was pursuing a degree in Media Studies. "I had to do a project for my final portfolio, and I chose a bridal magazine. At the end of the shoot, my husband said 'you actually enjoyed doing that, so why not continue with it?' I thought to myself," photos in Botswana? "No way, it won't work," Loewen says. "I started doing a lot of research online and in other places. My husband and I went on a trip and whilst there, I bought a camera. When we returned, I got my first client. That's how it all began," she recalls.
Fify describes herself as a spontaneous person, and it's easy to tell by the way she talks about her work that she is in love with every aspect of it. "I believe in going with the flow. I love connecting with people and you'd be surprised if I tell you that I only meet my clients on the day of the shoot," Loewen explained. She says she interacts a lot with her clients by phone, and does a lot of research about the client to get a clear understanding of the client to make the whole process easier.
