Last Updated
Wednesday 17 December 2014, 20:36 pm.
Miss Universe Botswana crew braces for boot camp

The Miss Universe Botswana crew is currently gearing up for a boot camp specially tailored for the final top 12 contestants selected a fortnight ago.
By Staff Writer Thu 18 Dec 2014, 18:21 pm (GMT +2)
Mmegi Online :: Miss Universe Botswana crew braces for boot camp








The camp is scheduled to take place in various tourist sites across the country between May 27 and June 10. Its theme incorporates four elements: beauty, tourism, culture, and diamonds.  Creative director for Miss Universe Botswana, Lebotsang Mmale, said in Gaborone yesterday that although there are four elements to the camp, they will predominantly focus on tourism.

He said this is in order for the beauties to get acquainted with their country and understand the beauty it possesses. He said the first phase of the camp is scheduled to take place in the North-western part of the country.

So the crew and contestants are expected in Maun on May 27 where the boot camp's launch party will be held. The next day, the crew will take a tour of the Eastern Okavango where they will ride on mekoro (canoes). 

On May 30 they will move to Moremi Game Reserve and proceed to Thamalakane the following day to publicly present themselves to the villagers of Gweta. The beauties will then hit the Nxaisini and Ntwetwe Pans before saying goodbye to the villagers on June 3.

On June 4 the crew and the contestants would be at Marang Hotel where a Miss Universe Botswana launch party would take place before returning to Gaborone. Mmale said in between their trips they would make pit stops at villages that have Choppies stores in order to introduce the girls to the rest of the country. 

The second phase of the camp will take place in June 10 at Jwaneng diamond mine before proceeding to Tsabong where the contestants will go camel-riding. Choppies is currently the Miss Universe Botswana major sponsor, but the crew has expressed a need for more sponsors.

They said sponsors still believe the gesture is a donation when it is in actual fact an investment. Miss Universe Botswana deputy director, Kopano Seduke, said advertising through Miss Universe Botswana has a great marketing potential for any business. She said that Miss Universe Botswana is a great crowd-puller and advertising through it is more effective as companies can directly feed off of it. "Unlike traditionally used methods of advertising, this type of advertising is interactive," she emphasised.

Miss Universe Botswana director, Safie Sekgwa, said the other objective of the camp is to sensitise Batswana about their country and make them appreciate it more.  He said Batswana are a travelling people, but surprisingly prefer going south instead of exploring what their country has.

He said a contributing factor to this may be that Batswana do not know what their country is endowed with, which is why they have taken it upon themselves to market the country within and beyond its borders.  "The plan is to document all our activities through different media and show the end product to the whole world," he said.

The Miss Universe Botswana grand finale is expected to take place on July 2 and the winner will represent Botswana in the international arena at Sao Paulo, Brazil, in September.  Sekgwa added that the boot camp would be used as a pre-judging session that would enable them to select the country's queen. "During the auditions we went around the country looking for the most beautiful women to come up with the 12 we currently have and we believe that whoever takes the title in July is the fairest of them all," he said.



Exchange Rates
FOREIGN EXCHANGE: Thursday, 18 Dec 2014
FOREIGN / PULA
PULA / FOREIGN
1 USD = Pula   9.5057
1 GBP = Pula   14.8148
1 EUR = Pula   11.7233
1 YEN = Pula   0.0801
1 ZAR = Pula   0.8185
1 Pula = USD   0.1052
1 Pula = GBP   0.0675
1 Pula = EUR   0.0853
1 Pula = YEN   12.49
1 Pula = ZAR   1.2218
Banner Image
Stock Exchange
STOCK EXCHANGE: Wednesday, 17 Dec 2014
DOMESTIC STOCKS
ABCH
714
BARCLAYS
343
BIHL
1151
CHOBE
427
CHOPPIES
406
CRESTA
89
ENGEN
950
FNBB
361
FSG
237
FURNMART
220
G4S
374
LETLOLE
215
LETSHEGO
266
NAP
217
OLYMPIA
20
PRIMETIME
260
RDCP
202
SECHABA
2810
SEFALANA
922
STANCHART
1258
TURNSTAR
208
WIL
310
IMARA
210
  • Previous
    The Hobbit: The Battle of the Five Armies Poster
    Next
    Masa Centre
    ::: Friday 12 Dec - Thursday 18 Dec :::
    The Hobbit: The Battle of the Five Armies
    Love, Rosie
    Penguins of Madagascar
    No Good Deed
    The Hunger Games: Mockingjay - Part 1
  • Previous
    Walking on Sunshine Poster
    Next
    Riverwalk
    ::: Friday 12 Dec - Thursday 18 Dec :::
    Walking on Sunshine
    The Hobbit: The Battle of the Five Armies
    Penguins of Madagascar
    The Hunger Games: Mockingjay - Part 1
  • Previous
    Love, Rosie Poster
    Next
    Gamecity
    ::: Friday 12 Dec - Thursday 18 Dec :::
    Love, Rosie
    The Hobbit: The Battle of the Five Armies
    Penguins of Madagascar
    The Hunger Games: Mockingjay - Part 1
    Horrible Bosses 2
    The Equalizer