Mascom set to flex its muscles

Friday, January 24, 2020

Ahead of the field: Mascom leads the market in most categories, except mobile money. Makhwande- Seboni says that could change soon PIC: MORERI SEJAKGOMO

Mascom plans to take the fight to its rivals by robustly expanding its products, services and overall reach in the market this year, a move that it expects will reduce consumers’ need for multiple subscriptions.

The mobile carrier’s plan to be the ‘preferred service provider’ involves wooing away customer numbers from the other players in the market by bringing all needs under one roof.

Botswana has one of the world’s highest mobile phone densities due in part to declining costs of devices, as well as users’ tendency to subscribe across all three providers in search of services, quality and cost.

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Mascom set to flex its muscles

Mascom plans to take the fight to its rivals by robustly expanding its products, services and overall reach in the market this year, a move that it expects will reduce consumers’ need for multiple subscriptions.

Rollers, Orapa brace for two-part sequel

Stanbic pretax profits up 11%

The audacity to be a unicorn

Faulty gadgets top complaints to BOCRA

Civil Society fights 'flawed' constitutional amendment

Civil Society calls for Constitution review governing Act

IEC rejects 2,513 registrations

Motshegwa prevails against detractors

Inspect the voters' roll!