De Beers to pump record P1.6bn in holiday marketing
Friday, August 03, 2018
The planned budget eclipses the $120 million the diamond giant has been spending on its marketing campaigns every year since 2015.
While De Beers markets its stones through various channels throughout the year, its campaigns traditionally reach a peak between Thanksgiving and the Chinese New Year, with the US and China representing key markets.
The recent disclosure by the IEC that 2,513 registrations have been turned down due to various irregularities should prompt all Batswana to meticulously review the voters' rolls and address concerns about rejected registrations.The disparities flagged by the IEC are troubling and emphasise the significance of rigorous voter registration processes.Out of the rejected registrations, 29 individuals were disqualified due to non-existent Omang...