The New Train - Meeting a Need. But Which Need?

All I could find was its schedule, its charges, that it has three classes, and a buffet and that’s about it. Call that aggressive marketing if you wish, but there is so  much more that competent marketing people should wish to make known.

For a start, can any of us buy a ticket on the train, is the buffet available to all three classes of passenger,  what are the differences in seating between the three classes and is  standing allowed? But then also learn that Botswana Railways anticipates an annual 15% increase in its revenues as a result of the new Blue Train service. I am not at all sure that this information has any real meaning.