The Monitor :: Entrepreneur finds niche in social media
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Last Updated
Friday 24 June 2016, 18:01 pm.
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Entrepreneur finds niche in social media

Starting from humble beginnings, Tony Mautsu could not let anything shatter his dream of penetrating the social media environment despite his accountancy background. Operating without an office, Mautsu founded Social Light Company two years ago to manage social media platforms on behalf of other companies.
By Pauline Dikuelo Mon 22 Feb 2016, 18:00 pm (GMT +2)
The Monitor :: Entrepreneur finds niche in social media








Due to his hard work, persistency and determination, Mautsu says, he has managed to secure clients such as Diacore Marathon, BICA, Maitisong; Women’s Comedy festival within two years.

“I had no office, and was using my cellphone to create profiles on social network and manage them,” he said. “I used to walk around the city dropping my profiles as I could not afford to even ride a combi.”

Mautsu said all that had changed as he occupied an office and had employed three other people and had interns. His daily operations includes updating their client’s social media pages, including Facebook page, monitoring and developing their brands as well as creating new concepts.

“With every concept that we design, we try to localise it so that it can relate well with the society we live in,” he added. “In five years, I intend to penetrate the African market. This will be possible if I surround myself with the right people because it’s not about how skilled you are, but the

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attitude the person has.”

Mautsu said after rejecting an accountancy job offer, he found himself as a trash and toilet helper at the Diacore Marathon preparations. One day during their planning meetings, he suggested that they should open a Facebook page for the marathon.

“Luckily they agreed and told me to be in charge of it,” he said. “The response and feedback I got was overwhelming and the manager appreciated it. By the day of the marathon, I was no longer a trash or toilet helper, but their social media guy.”

Even though he didn’t score much from the deal, Mautsu managed to make contacts during the marathon with which he made follows ups thereafter. Amongst them was the Maitisong representative who gave him a chance to manage their Facebook page.

“The Maitisong representative was really impressed with my product and even asked me how much it was worth,” he said. “I saved the money to fund my next projects because I was determined to score more deals.”

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