Di clothing collection launched on local market

NNASARETHA KGAMANYANE
Correspondent | Tuesday June 4, 2013 00:00

With the diverse clothing lines and brands to choose from, every one of them is able choose a certain brand that they can identify with. David Motawana, or 'Di' has launched a clothing line in Botswana that many of the fashion conscious in Botswana will surely identify with.

Di clothing collection is a hundred percent citizen owned company founded first in Botswana with a wide range. It will include smart-casual clothing, work wear, a lingerie line, men and women's shoes and accessories.This line also has a range of men and women cosmetics, the first locally made unisex cologne, soaps and candles. Since Di started out as a Dj, he couldn't resist adding CD cases and other innovative Djgear and accessories the list of Di items. Ninety percent of the clothes are designed and manufactured locally with imported fabrics and patterns to ensure highest quality.

Also known as Dj Di, Motawana describes his line as chique, exclusive couture that is made from the highest quality materials.'The Di brand targets middle to upper income earners, having established a competitive platform with brands such as Levi, Diesel, Polo and Ed'hardy.

The styling competes with brands such as Louis Vuitton and Prada. These are internationally recognised high priced brands that are unique to the income target we are aiming to cater for,' he added.Motowana said he is in talks with stores like Stuttafords, Woolworths, Fochini and several other boutiques, hoping they will provide the platform to sell his collection from.'Our merchandising and sales plan will have the edge of being on home ground and being influenced by the entertainment industry, it means that the brand can host shows that will appeal to the target market. Launching this brand through these chain stores also means that Di's Clothing line will be at the most up market shopping malls nationwide.

The chain also has an aggressive publicity strategy that we can partner with to gain maximum exposure for the brand and the chain as an outlet,' he added.As every business has challenges, Motawana pointed out that popular clothing brands are fairly aggressive in their sales strategies and branding techniques and are giving him tough competition

He also stated quality control as a huge challenge his business is faced with.Even though he is faced with challenges, this positive, ambitious and hardworking young man promises to ensure that he will give his customers the highest quality clothing line.