Dialogue saatchi and saatchi wins big

MPHO TLALE
Staff Writer | Monday June 24, 2013 00:00

 

Some of the categories that Dialogue won under include Film/TV commercial, Film/TV commercial (craft), Radio communication (non-English) and Design (craft) among others.Design Surgery came second after Dialogue and scooped Film/TV Commercial and Print Communication under craft and Digital Interactive communication amongst other.  Hotwire, Horizon Ogilvy and Integrate also did not go home empty-handed as they scooped Design craft, Communication Design and Integrated campaign relatively.

The lifetime achievement award was handed to the late former Horizon Ogilvy Managing Director Mathata Gasennelwe who was given a special tribute for his contribution to the marketing industry.Speaking at the awards, guest speaker Festus Masekwameng of South African advertising firm Mother Russia hailed the awards and gave them credit for encouraging creativity and excellence within the advertising world.He said that the awards also encourage the marketing agencies to raise the bar to deliver better.

Masekwameng further said that not only do the awards celebrate the art put behind the adverts but they also make business sense as they push business further through the adverts made and the message that they convey and communicate.He advised the marketing agencies in Botswana to use the awards to benchmark and track progress through them as an industry for their benefit.He added that not all entries submitted would win but that should be motivation enough for them to raise the standard of their creative work.