New Samsung Store Opens In Railpark Mall

MPHO MOKWAPE
Correspondent | Monday June 17, 2013 00:00

Two stores operate in Francistown. Samsung Botswana, a subsidiary of the Samsung Group worldwide with an industry legacy of over 70 years, is reputed to have a strong commitment to being the world's best electronics company.The brand has won the No.1 global market share for 13 of its products, including semiconductors, monitors and CDMA mobile phones.

At the official opening of the store, Minister for Transport and Communication, Nonofo Molefhi, said the opening of the store brings new possibilities and opportunities to the job market for Batswana.He implored those hired by the store to show commitment to their job, especially since it is owned by Batswana.Samsung Rail Park Mall Director, Thato Raletsatsi, who co-owns the store with her husband Benjamin Raletsatsi told The Monitor Business that the business came at a time when they had ventured into many failed ventures, but stressed that since the opening of their store in 2012 they have already seen increased exposure for the brand in the market and that the customer turnout is good.

 'We've seen a great welcome since we established the store in Rail Park Mall and we are excited to celebrate that and the pleasing performance thus far with today's official launch. This also gives us the opportunity to assess our strategy and objectives thus far as a business and identify ways to leverage off and strengthen that,' said Raletsatsi.Raletsatsi said it's an honor that Samsung Group gave them the opportunity to participate in its technological revolution which has been an exciting journey so far and that they look forward to continuing with the journey.

She further explained that the decision to open a store at Rail Park Mall was a valuable business opportunity for them and part of Samsung's aggressive growth strategy for Botswana.The Rail Park Mall store stocks a full range of Samsung electronics and accessory products, ranging from hand held products (HHPs) to consumer electronics and digital appliances.Samsung has currently employed young Batswana across the country, with the Rail Park Mall store staffing eight young Batswana at present and having brought its own sense of value to the centre.

Samsung Key Account Manager, Topollo Pilane, said Samsung stores are not only retail outlets where Batswana can buy HHP & IT products, but also a place where people can visit the Samsung brand to fully experience it.There are plans to launch eight more Samsung Electronics Stores in areas like Francistown, Mahalapye, Palapye, and Maun, with the aim of having 10 in Botswana.