COSAFA Cup Excitement Returns

FREDERICK KEBADIRETSE
Staff Writer | Monday June 10, 2013 00:00

 

The tournament, which was last held in 2009, makes a return after three years and will be hosted by Zambia from July 6-13th. The sponsors, South African Breweries, through their Castle Lager brand have already started activations for the competition.The cup was in Botswana at the Phakalane Golf Estate on Friday for the official media and stakeholders launch.

Speaking at the launch, Castle brand marketing manager for Africa David Maninja said they want to bring some exciting moments to their consumers who had missed the challenge for the past few years.He said they had lined up a number of fun activities in countries where Castle brand is available including Botswana, and consumers will stand a chance to win big prizes. Among the main prizes is a trip to watch the challenge in Zambia.The activations will be done in the media through competitions.

Kgalagadi Breweries Limited (KBL) marketing manager for alcoholic beverages Thabiso Botlhole said they are equally excited about the challenge and remain proud to be associated with the largest soccer spectacle in Southern Africa.Former BFA president and COSAFA executive committee member David Fani said even though the senior challenge was not organised in the past few years, they still managed to organise women and juniors tournaments.

He said COSAFA remains committed to promoting the development of the game all over the region.For the 2013 COSAFA Castle Cup, Botswana are in group B with guest team Kenya, Lesotho and Swaziland.They missed out on getting a bye to the quarterfinals due to a lower FIFA and CAF ranking.